At Prowein-Düsseldorf, Swiss Wines have seduced the professionals
ProWein is the largest international wine fair for professionals currently taking place in Düsseldorf, Germany. Swiss Wine had carefully planned its presence there since Germany is the largest export market for Swiss wines.
“At Prowein we do not simply exhibit, it is the ultimate step of an annual cycle during which we literally walk the country in Germany" says Gilles Besse, president of Swiss Wine Promotion.
All paths lead to Swiss wines
Last Summer producers were asked to ship in their wines for an advanced tasting, those were noted and commented by German professional sommeliers in an insert published in the German “Sommelier Magazin” of November last year, this publication was repeated in February in the « Weinwirtschaft » journal.
In parallel Swiss Wine Promotion organised a cycle of "master classes" for professionals in the major German cities such as recently in Cologne, Stuttgart, Frankfurt and Hamburg.
For the past 8 months Swiss Wine Promotion has paved the way for visitors to its booth at Prowein-Düsseldorf.
A well received panel of Swiss producers
A redesigned stand more open to the visitors is one of the highlights of this year's attendance but visitors responded very positively to the diversity and the quality of the Swiss delegation. The thirty small and large producers from all Swiss wine regions offered a large panorama of what Switzerland has to offer when it comes to wine production.
Theme workshops hosted by wine stars
To underline the points of differentiation and the quality of Swiss wines, workshops hosted by wine stars such as Paolo Basso (World Best Sommelier 2013) and Chandra Kurt (a popular Swiss wine writer) bring additional valued information to visitors.
The initial response is very positive
The number of visitors is such that wineries are looking forward to the coming months in coming orders. The German market is traditionally an important market for Swiss wine exports.
About Swiss Wine Promotion and its role
A good presence and recognition abroad contributes to the defence of Swiss wines on the internal market where the competition with foreign wines is vivid.
Swiss Wine Promotion
Jean-Marc Amez-Droz, General Secretary, Rue de Gravelone 74, 1950 Sion, Suisse