Created in 2014, Swiss Wine Gourmet (SWG) is the promotion of Swiss wines to restaurant owners. Led by Swiss Wine Promotion (SWP), the body responsible for promoting the excellence of Swiss wines, it promotes meetings between producers, the general public and restaurant owners all over Switzerland. This operation has three main objectives:

1. Promote Swiss wines in the country's restaurants
2. Reinforcing links between Swiss wine producers and restaurateurs
3. Offer consumers the opportunity to discover the diversity of Swiss wines at the restaurant